In my experience everyone wants it but very few are willing to pay the price. I’m talking about Creativity. It probably doesn’t happen in the office… because you’re (stuck) in the office. Secondly, if it’s not a part of the culture things are going to have to change. If it’s always work-work-work and no “creative time” then you are not going to fertilize creativity.
One of the guys from my One Institute class, Kevon Saber, writes about 3 Ideas for Cultivating Creativity at Work posted today in Fast Company. It should be no surprise that Kevon’s third point, Work and Surf is my favorite and why I’m convinced that most surf brands and many good ideas were birthed close to a beach (& break).
Photo: Yvon Chouinard – founder of Patagonia