A few weeks back (before the release) Elisha and I went to The Adjustment Bureau. There was a scene in which a number was repeated, 212-664-7665. I remember thinking, who’s number is that… and what would happen if I called it? Well, from the post below the answers are: don’t know and nothing. It goes to show you that people do think alike… and Universal didn’t have any “great minds think alike” on this project.
Mark Caro of the Chicago Tribune wrote an article Tuesday detailing his recent experience after watching “The Adjustment Bureau”, the latest film put out by Universal:
“The politician played by Matt Damon doesn’t initially remember the phone number that the dancer played by Emily Blunt gives him in “The Adjustment Bureau.” That’s strange, because I sure did. It’s 212-664-7665. In fact, I repeated it in my head for the rest of the movie: 212-664-7665. 212-664-7665. 212-664-7665. Once home I called it.”
So was there anyone on the other end of the line? Nope, according to Marc, “No Answer”.
Seems like a wasted opportunity to me.
Why not offer those who do call the phone number something special? Direct them to a website where they can get the inside scoop on the movie, watch deleted scenes or print out a coupon for a discount on the DVD. Do something!
Universal had the chance to get people talking about their movie for a different reason and they missed it.
And aside from the marketing aspect, here at Grasshopper we’re just mad they are wasting a 212 phone number! This guy’s over here selling his for $1 million and the movie studio is just letting theirs sit there. Come on!